THE SPECIFICS OF MARKETING MIX STRATEGIES IN TELEVISION

The concept of marketing mix was discovered by Neil Borden in 1964 and perfected by McCarthy in 1979. We notice the perspective of authors like Valerie Zeithaml, Mary Jo Bitner, Adrian Payne, Christopher Lovelock, Monique Lejeune and others who have gradually extended the concept. Starting from these aspects, regarding the services in the audiovisual domain, we’ll take into account, on the one hand, the classical components of mix marketing, namely the product, the price, the investment and the promotion, and, on the other hand, concepts from modern theories such as the personnel (and especially celebrities and the anchor of the respective TV station), the viewer and the relation with the audience.Marketing mix, marketing strategies, product policy, television

Conceptual Aspects Regarding the Specifics of Marketing Strategies in the Audiovisual Domain

The global market is a challenge which requires a certain attitude from its economic agents, a proactive behavior meant to ensure advantageous positions in certain domains of activity. In the audiovisual domain, major enterprises have a precise and competitive strategy. Marketing strategies represent “the path chosen by the enterprise in order to achieve certain goals” which are of two types: market strategies and mix strategies. Market strategies typical of audiovisual services have the following criteria for classification: the relation between the demand and the supply, the type of relation with the environment, the competitive relations, the attitude towards viewers. Regarding the services in the audiovisual domain, we’ll take into account, on the one hand, the classical components of mix marketing, namely the product, the price, the investment and the promotion, and, on the other hand, concepts from modern theories such as the personnel (and especially celebrities and the anchor of the respective TV station), the viewer and the relation with the audience. The success of a company of services depends on the quality of its staff; in the case of companies in the audiovisual domain this aspect is even more conspicuous. The quality of the staff’s activity determines the quality of the audiovisual services.audiovisual services, market share, viewers

The role of the public service broadcasting in the european countries

Broadcasting in particular has seen remarkable change from the days of single-channel public broadcasting systems. The audiovisual “explosion” is a cultural, social and economic phenomenon of global dimension. The audiovisual sector forms an essential part of Europe’s economic and cultural influence in the world. The fundamental principle of the Union’s audiovisual policy is to provide for the free circulation of reception of trans frontier broadcasts. So the European audiovisual industry is likely to become a stronger and more competitive player on the global scene. The future of public service broadcasting in Europe is increasingly challenged by unfavorable external factors, such as intensifying competition from commercial media, media concentrations, political and economic interests adversary to independent media, and by internal difficulties, such as cost ineffectiveness.European Audiovisual Policy, public service broadcasting, audience market share, cultural obligations, license fee

ELECTRONIC BUSINESS IN BUSINESS

The management of a business in the digital economy is based on a management process called digital management. Business in the digital economy integrates information technologies and communications within its activities and may be partially or totally electronic. Management of the business is carried out using information systems that support for the substantiation and decisions. Business electronic involve a complete change in how the customer is viewed in relation to the organization; requirements "e-customer" are larger and increasingly sophisticated, and the organization must be able to offer services of a quality that in the largest communities of a multinational partners and customers.management, business, IT & C, Internet, electronic

Adjustment of the Romanian accounting regulations according to the new requirements entailed by globalization and the accession of Romania to the European Union

The integration of inter-state relations and, ultimately, globalization imply the removal of some restrictions, the harmonization of certain regulations which would favor the development of trade exchanges, the expansion of multilateral cooperation, the transfer of technologies, the improvement and accessibility of the international financial-monetary system. As each element of the economic system, accountancy has to undergo changes and adjustments to the new trend of globalization, namely harmonization and integration, try to firstly adjust to local changes generated by the accession and adjustment of Romania to the EU and to international changes.accounting regulations, globalization, economy

COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT

In the field of services, quality is, in general, defined by the client and the management ensures the overfulfilment of the client’s demands and expectations. The quality of services implies two essential aspects that a manager has to take into account: the client’s satisfaction and the absence of the errors made by employees. Introducing a system of quality management has the goal of satisfying the clients and surpassing their expectations. Such a system has to be dynamic, which makes it adaptable to the clients’ needs, demands and expectations. Principles of quality management in banking institutions have to be : customer orientation, leadership, personnel involvement, procedural approach, system approach to management, continuous improvement, factual approach to decision, mutually beneficial supplier relationships.

The role of the public service broadcasting in the european countries

Broadcasting in particular has seen remarkable change from the days of single-channel public broadcasting systems. The audiovisual “explosion” is a cultural, social and economic phenomenon of global dimension. The audiovisual sector forms an essential part of Europe’s economic and cultural influence in the world. The fundamental principle of the Union’s audiovisual policy is to provide for the free circulation of reception of trans frontier broadcasts. So the European audiovisual industry is likely to become a stronger and more competitive player on the global scene. The future of public service broadcasting in Europe is increasingly challenged by unfavorable external factors, such as intensifying competition from commercial media, media concentrations, political and economic interests adversary to independent media, and by internal difficulties, such as cost ineffectiveness